No Limits No Rules

Spec Work
About This Project

Mock brief from HK Strategies on how to bring more diversity to adidas. In collaboration with my group, we launched the campaign “No Limit, No Rules.” Creating a new and totally inclusive swimwear line for a variety of people regardless of their race, age, gender, body size, able-bodiedness, and/or religion. All the while spreading the message “THIS is what a swimmer looks like.”